Sweet Potato

Sweet Potato is our only non-meat treat and the only product in the range with zero protein allergen risk. For dogs and cats with multiple food sensitivities, or those undergoing a dietary elimination trial, Sweet Potato is the only treat that can be given with absolute confidence it won't contaminate the test.

Naturally sweet with a chewy texture after dehydration. Most dogs and cats accept it readily despite the absence of meat flavour — the natural sweetness and chewy texture are appealing in their own right.

Gut health benefits

Sweet potato is rich in soluble fibre, which acts as a prebiotic — feeding beneficial gut bacteria rather than passing through undigested. For animals with a history of digestive issues, soft stools, or recent antibiotic use that may have disrupted gut microbiome balance, sweet potato is a useful dietary addition.

Other nutrients

High in beta-carotene (converted to Vitamin A), Vitamin C, potassium, and manganese. Lower in calories than meat treats — useful for weight management as a treat component.