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Single ingredient · Human grade · Singapore

Beef

100% Beef · 60g

S$16/ 60g
✓ Ingredient: Beef

Rich, dark, intensely flavoured. One of the most universally enjoyed proteins across dog sizes and breeds. Dense texture that slows eating and extends engagement.

1
S$16

🇸🇬 Free delivery on orders above S$50

Protein
78%
Fat
12%
Fibre
0%
Moisture
10%

Key benefits

  • —Broad appeal across breeds and sizes
  • —Rich in haem iron, zinc, and B12
  • —Dense texture — extends engagement time
  • —Good for animals with limited prior beef exposure

About Beef

Beef is one of the most broadly appealing proteins for dogs — the rich flavour and dense texture make it a consistent favourite across breeds and sizes. The dehydration process concentrates the natural beef flavour without any added flavouring or seasoning.

We use lean cuts to keep the fat content reasonable for daily use. The dense, chewy texture of dehydrated beef means animals typically chew it more thoroughly than softer treats, extending the eating time and providing a mild dental benefit.

Nutritional highlights

Beef is naturally rich in iron (particularly haem iron, which is highly bioavailable), zinc, and B12. Higher in these minerals than poultry by a significant margin. A good choice for animals that may benefit from higher iron intake.

Allergy note

Beef is the second most common food allergen in dogs (after chicken). If your animal has unexplained skin issues or digestive problems and has been eating beef-based food, consider a beef-free trial period using Pork Tenderloin or Sweet Potato instead.

Feeding guide

8–10 small pieces per day for a 25kg dog.

Storage

Refrigerate after opening. Consume within 4 weeks.

Shelf life: 3 months room temp · 5 months refrigerated

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